More and more this concept is becoming so clear to me as I am approached almost daily about producing a promotional video for my ‘XYZ company’. I start to tell to explain a paradym change of our times that you could aptly refer to as ‘media clutter’.

So what really is ‘Media Clutter’? It is stuff you don’t want, the corporate jargon that goes on and on ‘blah blah blah….” It’s the oil company saying “Everything is being done to plug the leak” when in reality, that’s far from the truth. It’s the corporate half truths generated to protect profits and public image. Basically, I it is not ‘the good stuff’ your looking for and most often it’s not the full truth!

Ever since the beginning of cable television and the proliferation of ‘niche’ channels, our world has been steadily moving in the direction of ‘Media Clutter’. Hundreds of commercial tv channels are available today, as well as dozens of video sharing sites with no sight of slowing of growth. Electronic media has quite literally exploded, so much so, it’s revolutionized our media landscape, and prof of that is the number of dwindling newspapers and magazines.

The availability and affordability of camcorders, computers keep plummeting and the ease of use of producing video content keeps improving…In fact today, one can shoot and edit a simple promotional video on a iphone that would be better than what a pro could produce in the 1980s even with a dedicated video camera, and a whole room of professional equipment. How about ‘broadcasting’ that video you just shot on your iphone? Youtube has got you covered….as well as billions of others. Ah, now we are starting to see the problem.

Small laptops, netbooks, smart phones, iPads, tablets, and even smart ebook readers…on and on the list goes….Never has it been so easy to produce and get ‘to media’ but never has it been so hard to get to the ‘good’ media. Why? Not only because of the sheer abundance of media– but also because of the ‘let me sell you on my product/service mentality’ that also contributes to media clutter!

So how does one produce ‘Quality’ content in the cluttered media landscape that gets more cluttered day by day? Simple:

start sharing,

start giving,

start education,

start documenting,

start doing things differently than you’ve always done them.

More on this topic coming soon!